Friday, August 20, 2010

Orkut History

Orkut was launched on January 22, 2004 by Google as independent project of Orkut Büyükkökten, The community membership was originally by invitation only. Orkut's explanation for invitation


" Orkut is unique, because it's an organically growing network of trusted friends. That way we won't grow too large, too quickly and everyone will have at least one person to vouch for them. If you know someone who is a member of Orkut, that person can invite you to join as well. If you don't know an Orkut member, wait a bit and most likely you soon will. We look forward to having you as part of the Orkut community."



At first year, United States had the largest user base. By word of mouth various Brazilians began adopting and inviting more friends, in a viral driven by the blogosphere. Soon after, Brazil surpassed U.S. in number of users and Orkut started becoming heavily popular in Brazil. Americans then started leaving the service and switching to other similar sites such as MySpace and Friendster. This phenomenon was covered by the English blogosphere with some criticism towards Brazilians [8][9][10] because they tended to communicate (not only among themselves) using their native language Portuguese and not English.

From that time, Orkut growth was driven by Brazilian users, first being opened to everyone by register and becoming one of the most popular websites in Brazil.[citation needed] The creator Orkut Büyükkökten visited Brazil in 2007,[11] in attempt to understand the success in that country. In 2007 Orkut began attracting large amount of Indians who were not intimidated by the number of Brazilians on the site. As for now, Orkut also has a simplified site for mobile users. "m.Orkut.com". In 2008,